Model the business like a SaaS platform with clear entry pricing, strong mid-market retention, and premium upsell options for managed sending and enterprise support.
For early-stage senders and small businesses getting consistent with campaigns.
The modeled average customer tier, designed for recurring SaaS economics and better gross margin.
For agencies, higher-volume senders, white-label programs, and managed infrastructure needs.
| Plan | Best For | Monthly Price | Expansion Path |
|---|---|---|---|
| Starter | Small businesses, newer lists | $100 | Move into Growth for automation and support |
| Growth | Recurring SaaS core customer | $400 | Add services, deliverability support, or larger send volumes |
| Enterprise | Agencies and complex senders | $3,000+ | White-label, dedicated support, infrastructure consulting |